Aug 03, 2022
In Welcome to the Forum
So what are the goals of a content audit? By analyzing the performance of the content you create, you get insights on what exceeded expectations, what falls flat, and why content audit goals Identifying content gaps is the objective of content audits, but that doesn’t mean it has to be hard. Here’s a guide on how to run a simple content audit specifically to find and fill those content gaps. Identifying issues with your website and improving the user experience is another highly effective strategy for driving traffic to your web content, improving SERP ranking, and increasing engagement. In our survey of 400 web traffic analysts, we found that web analysts who reported an effective website strategy in 2021 were 25% more likely to optimize their website for loading speed. If you’re still not convinced to audit your content, we also asked fax number list media planners about the biggest benefits they’ve seen from auditing. Here’s a graph with the results: content audit benefits How often should you run a content audit? Most media planners who run content audits do so on a monthly or quarterly basis. If you’re ready to start auditing your content, you can either create your own template or use this one from HubSpot. Not only did we craft it ourselves, but 46% of media planners who use templates for content audits use it, making it the most popular third-party template. Our data also shows that 86% of those who use HubSpot’s template say content audits have been effective for reaching their overall business goals, so you should give it a shot. Which Channels Marketers Use in Their Media Mix The top channels media planners leverage are paid and organic social media content, email marketing, and organic search.